As an illustrator and graphic designer, Hayley O is the creator of unique artworks, textile prints and typography. While her style echoes urban lifestyles, surf culture and gothic references, Hayley’s works possess a distinctly feminine quality. Her illustrations are equal parts edgy and elegant, with gorgeous girls surrounded by nature, patterns and tattoos.

As a child, Hayley was naturally gifted at drawing and while she had an interest in art throughout school, it wasn’t something she realised she could make a career path out of. Upon completing high school, she went on to study a Certificate IV in Design before studying Graphic Design in her home city of Melbourne.

It was while she was studying Graphic Design that Hayley started drawing just for fun in her spare time. Inspired by fashion illustrators she aspired to draw with similar skill and detail. Hayley practiced every spare moment she had, refined her skills and combined with her undeniable natural talent, she was soon illustrating life-like images.

She started to post her work online and received great feedback and it wasn’t look before she was given offers for commissions. 

Hayley’s work mirrors her combined experiences of growing up in Melbourne and now living on the Gold Coast, where she works as a graphic designer whilst freelance illustrating for a wide variety of clients from the fashion, surfing, beauty and art industries. Using a mixture of pencil, watercolour, pen, ink, markers and collages, Hayley’s illustrations have a distinct softness, juxtaposed against the bold lines of her typography work.

Hayley has created exclusive artwork for a variety of clients including Billabong, Vonzipper, Wish, Samsung, General Pants Co., Volcom, Alannah Hill and Surf Dive & Ski to name a few. She has collaborated with publishing giants including Collective Hub Magazine and L’Officiel Magazine as well as being featured in Surfing world Magazine and cult female art industry publication Curvy. Hayley is also a skilled live artist and has worked at a number of live-art events for clients including Luxottica.

Fusing fantasy and fashion with her exceptional skill, Hayley O’Connor can create custom illustrations, typography and graphic designs for captivating visuals that are bound to leave a lasting impression.


Fashion Illustration

Editorial Illustration



Hand Lettering

Textile Design

Live Art

Represented by

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"The sweet-faced mademoiselles of illustrator Hayley O’Connor are seemingly hiding a fantastical secret from some far off whimsical world. An array of pencil and sparkling water colours, the Melbourne based artist and graphic designer obviously is as passionate about fashion as she is art. Her works shine with a fashion illustration edge" - Yen Magazine




Collective Hub Magazine, Surfing World Magazine, L'Offciel Magazine, Yen Magazine, Drum Media, Semi-permanent, Imute Magazine, Stolen Volume 4 &5 & 2016, Curvy 8 and 9


Fit to Print @ No Vacancy Melbourne 2011

Curvy Sydney & Melbourne shows 2012

The Loop Re-Launch Sydney 2013

Nab Street Smart Charity Auction @ The Woolshed 2013

Athena Nochua @ The Espionage Gallery Adelaide 2013

Curvy / Semi Permanent @ Carriage Works 2014

Death of an Image @ Off The Kerb Gallery Melbourne 2014

Solo Show @ Beach Burrito Fortitude Valley 2016

Curvy Exhibition @ Ambush Gallery Chippendale Sydney 2016

Golden @ Workshop Melbourne 2016

BLA Group Show @ Burleigh Brewery 2016


Member of Illustrators Australia